THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE

THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE

Indonesia have been roused by social legacy which reflected through nearby conventional clothes and fabrics in fashion industry such as kebaya. Kebaya is one of kind cultural heritage products in the fashion industry has a high value and uniqueness. However, as entrepreneurs create kebaya product...

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Main Author: Ali Fikri, Ramadhan
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41157
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:41157
spelling id-itb.:411572019-07-30T09:31:05ZTHE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE Ali Fikri, Ramadhan Indonesia Final Project perceived quality, perceived price, kebaya, female students in college, purchase intention INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/41157 Indonesia have been roused by social legacy which reflected through nearby conventional clothes and fabrics in fashion industry such as kebaya. Kebaya is one of kind cultural heritage products in the fashion industry has a high value and uniqueness. However, as entrepreneurs create kebaya product, SVAN Company has difficulties to fit the target market which is female students in college. Therefore, this research is conducted to understand the dimension of perceived quality and perceived price towards female students in college purchase intention. Data gather from around 225 respondents, by purposive sampling method with requirements for female students in college for diploma and bachelor, attain the age of 17 years old or above, and currently living in Banten, DKI Jakarta, and West Java Province also income no more than Rp 3.000.000. Multiple Linear Regression Analysis is also used to process the data. As a result, perceived quality and perceived price have significant influence towards female students in college purchase intention simultaneously for kebaya product, which the independent variables could explain more than 40% of the dependent variable text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description Indonesia have been roused by social legacy which reflected through nearby conventional clothes and fabrics in fashion industry such as kebaya. Kebaya is one of kind cultural heritage products in the fashion industry has a high value and uniqueness. However, as entrepreneurs create kebaya product, SVAN Company has difficulties to fit the target market which is female students in college. Therefore, this research is conducted to understand the dimension of perceived quality and perceived price towards female students in college purchase intention. Data gather from around 225 respondents, by purposive sampling method with requirements for female students in college for diploma and bachelor, attain the age of 17 years old or above, and currently living in Banten, DKI Jakarta, and West Java Province also income no more than Rp 3.000.000. Multiple Linear Regression Analysis is also used to process the data. As a result, perceived quality and perceived price have significant influence towards female students in college purchase intention simultaneously for kebaya product, which the independent variables could explain more than 40% of the dependent variable
format Final Project
author Ali Fikri, Ramadhan
spellingShingle Ali Fikri, Ramadhan
THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE
author_facet Ali Fikri, Ramadhan
author_sort Ali Fikri, Ramadhan
title THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE
title_short THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE
title_full THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE
title_fullStr THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE
title_full_unstemmed THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE
title_sort influence of perceived quality and perceived price towards the purchase intention of kebaya product: perspective of female students in college
url https://digilib.itb.ac.id/gdl/view/41157
_version_ 1822925922864463872

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