THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE

THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE

Indonesia have been roused by social legacy which reflected through nearby conventional clothes and fabrics in fashion industry such as kebaya. Kebaya is one of kind cultural heritage products in the fashion industry has a high value and uniqueness. However, as entrepreneurs create kebaya product...

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Bibliographic Details
Main Author:	Ali Fikri, Ramadhan
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/41157
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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