THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED PRICE TOWARDS THE PURCHASE INTENTION OF KEBAYA PRODUCT: PERSPECTIVE OF FEMALE STUDENTS IN COLLEGE
Indonesia have been roused by social legacy which reflected through nearby conventional clothes and fabrics in fashion industry such as kebaya. Kebaya is one of kind cultural heritage products in the fashion industry has a high value and uniqueness. However, as entrepreneurs create kebaya product...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41157 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |