PROPOSED MARKETING STRATEGY FOR BEVERAGE BRAND (CASE STUDY: SMILKE)
Smilke is a beverage brand that focus on fresh milk products released on March 2019. The concept of Smilke wants to build Milk shop that provide some facilities to the customers with main menu is Milk. It was inspired by some milk shop business in Yogyakarta. It is an opportunity which is no player...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41562 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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