PROPOSED MARKETING STRATEGY FOR BEVERAGE BRAND (CASE STUDY: SMILKE)

Smilke is a beverage brand that focus on fresh milk products released on March 2019. The concept of Smilke wants to build Milk shop that provide some facilities to the customers with main menu is Milk. It was inspired by some milk shop business in Yogyakarta. It is an opportunity which is no player...

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Bibliographic Details
Main Author:	Ari, Muhammad
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/41562
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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