EXPLORATION OF GEN Z PREFERENCE AS COLLEGE STUDENT IN CHOOSING MEALS AROUND CAMPUS AREA IN ORDER TO SET MARKET MIX BASED ON CONSUMER VALUE-DRIVEN
Food industry is a sector that very promising and increases every year where in 2017 it rose around 9.23% from the previous year. This sector is the industry that is most in demand by young business people to start doing business. The culinary industry is categorized as one of Indonesia's creat...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41771 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |