PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH BENCHMARKING APPROACH (CASE STUDY: JAVA’S KIDS)

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH BENCHMARKING APPROACH (CASE STUDY: JAVA’S KIDS)

Java’s Kids is an Indonesian Fashion Brand that established in 2018. Focusing the business into children as the end-user target market is a good decision for Java’s Kids, it’s due to the high kid's population in Indonesia. The fashion business positive growth achievement make the company must f...

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Bibliographic Details
Main Author: Hestiati, Yeti
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/42656
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/42656

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