PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH BENCHMARKING APPROACH (CASE STUDY: JAVAâ€™S KIDS)

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH BENCHMARKING APPROACH (CASE STUDY: JAVAâS KIDS)

Java’s Kids is an Indonesian Fashion Brand that established in 2018. Focusing the business into children as the end-user target market is a good decision for Java’s Kids, it’s due to the high kid's population in Indonesia. The fashion business positive growth achievement make the company must f...

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Bibliographic Details
Main Author:	Hestiati, Yeti
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/42656
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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