PROPOSED NEW MARKETING STRATEGY BASED ON PRODUCT MIX FOR FASHION BRAND ( CASE : BLCKROSE)
Blckrose is a local fashion brand from Bandung which focuses on korean style streetwear. streerwear is a type of clothing that tends to be casual and non-formal. From the beginning, Blckrose was established in February 2019. The total sales of Blckrose products had not yet reached the specified targ...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/42938 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |