PROPOSED NEW MARKETING STRATEGY BASED ON PRODUCT MIX FOR FASHION BRAND ( CASE : BLCKROSE)

Blckrose is a local fashion brand from Bandung which focuses on korean style streetwear. streerwear is a type of clothing that tends to be casual and non-formal. From the beginning, Blckrose was established in February 2019. The total sales of Blckrose products had not yet reached the specified targ...

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Bibliographic Details
Main Author: Rahmi, Alifa
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/42938
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Institution: Institut Teknologi Bandung
Language: Indonesia

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