PROPOSED PRODUCT DESIGN ADDICTEA PREMIUM TEA USING HOUSE OF QUALITY METHOD AND KANO MODEL
Addictea is one of local tea producers in Bandung, which was founded in 2011. Addictea main product is ready to drink premium milk tea. In recent months, Addictea sales has negative trend. Addictea sales began to saturate. The decline in sales is due to customers who are getting fed up with Addictea...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/43400 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |