CONSUMER TRUST TOWARDS CONTENT MARKETING OF FOOD & BEVERAGE BUSINESSES ON INSTAGRAM: EMPIRICAL ANALYSIS OF TAIWANESE AND SINGAPOREAN CONSUMERS
Nowadays, food and beverage businesses need some adjustments regarding their marketing strategy as the lifestyle and dietary patterns of people are varied. A local restaurant is one of the businesses in the food and beverage industry that markets its product dominantly through social media. One o...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46338 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |