PROPOSED MARKETING STRATEGY TO IMPROVE BRAND EQUITY OF PQR MOBILE
Technology has been used by many industries to provide a better product and service to the customer, the financial industry is one of them. Financial technology (fintech) become a trend in the financial industry as many companies using technology to digitalized its financial service. PT PQR would no...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46394 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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