PROPOSED MARKETING STRATEGY TO IMPROVE BRAND EQUITY OF PQR MOBILE

Technology has been used by many industries to provide a better product and service to the customer, the financial industry is one of them. Financial technology (fintech) become a trend in the financial industry as many companies using technology to digitalized its financial service. PT PQR would no...

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Bibliographic Details
Main Author:	Roro Karina Fitria, Raden
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/46394
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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