BACK TO BASIC: A STUDY OF ADVERTISERSâ EXPECTATION TOWARDS DENTSU AEGIS NETWORK (DAN) BRAND AGENCIES IN INDONESIA
To be able to strengthen its global service offering, Dentsu Inc., a Japanese international ad agency network headquartered in Tokyo and one of the largest agency network in the world in terms of worldwide revenues, established a global operating unit through the acquisition of Aegis Group. The acqu...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47055 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |