HOW DIGITAL PAYMENT SERVICES AFFECTS CONSUMER PURCHASING BEHAVIOUR IN INDONESIA

Nowadays digital payment has been one of the growing options that people take when paying for their purchased goods in Indonesia. Services such as Go-Pay, OVO, and DANA have been a popular payment option in Indonesia for either purchasing food, paying for transportation, even purchasing things like...

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Bibliographic Details
Main Author: Pardamean A Sitepu, Christopher
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/50428
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Institution: Institut Teknologi Bandung
Language: Indonesia
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