PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE INTENTION TO VISIT OF FOREIGN BACKPACKERS (CASE STUDY: CILETUH- PALABUHANRATU UNESCO GLOBAL GEOPARK)
Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) are first West Java Geopark which located at Sukabumi regency region who possessed a UNESCO Global Geopark status in 2018. CPUGGp as a tourism destination, provides three geopark aspects for attract tourist such as : geodiversity, biodiversity,...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/51960 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |