BUSINESS STRATEGY DEVELOPMENT FOR MAXIMIZING CROSS-SELLING SYNERGY POTENTIAL BETWEEN CORPORATE BANKING DEPARTMENT AND RETAIL BANKING DEPARTMENT (CASE STUDY : BANK POWER)
In a M&A situation, Cross-selling—delivering products and services traditionally sold to one set of customers to another set of customers—is a powerful way to realize revenue synergies. Challenges in realizing the total potential of cross-selling in M&A situations often involve the nature of...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53364 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |