PROPOSED DIGITAL MARKETING STRATEGY FOR INCREASING ADD-ON SALES AND MAINTAINING CUSTOMER RETENTION OF INDIHOME AT WEST SUMATRA REGION DURING COVID-19 PANDEMIC
The pandemic of COVID-19 in 2020 has affected the behavior patterns of people including in customer behavior and sales. At the same time to prevent the spread of the virus, every company must develop a marketing strategy that is suitable for dealing with the situation. PT Telekomunikasi Indonesia Tb...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53570 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |