PROPOSED DIGITAL MARKETING STRATEGY FOR INCREASING ADD-ON SALES AND MAINTAINING CUSTOMER RETENTION OF INDIHOME AT WEST SUMATRA REGION DURING COVID-19 PANDEMIC

PROPOSED DIGITAL MARKETING STRATEGY FOR INCREASING ADD-ON SALES AND MAINTAINING CUSTOMER RETENTION OF INDIHOME AT WEST SUMATRA REGION DURING COVID-19 PANDEMIC

The pandemic of COVID-19 in 2020 has affected the behavior patterns of people including in customer behavior and sales. At the same time to prevent the spread of the virus, every company must develop a marketing strategy that is suitable for dealing with the situation. PT Telekomunikasi Indonesia Tb...

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Bibliographic Details
Main Author:	Budi Satria, Apriyandi
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/53570
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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