FINDING THE PREFERRED FEATURES FOR JAKLINGKO APP ALONG WITH MARKETING COMMUNICATION STRATEGY
Digital transformation has become the work plan of every industry, including public transport. Mobile applications owned by five public transport operators in Jakarta have started adding ticket purchase features. However, existing applications are not integrated with each other. PT JakLingko Indones...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57653 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |