THE INFLUENCE OF PROMOTIONAL MIX TOWARD CUSTOMER BUYING DECISION AT RIN MART
In Puri Indah Sidoarjo, there is a local minimarket, named Rin Mart. In running the business, Rin Mart experienced a lack of promoting its product or service to all of the target market. The team also cannot ensure whether the promotion that is done is effective enough or not, while actually effecti...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57786 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |