THE MARKETING COMMUNICATION STRATEGY OF INDONESIAN FILM A STUDY CASE: LASKAR PELANGI FILM
The purpose of this study is to present the appropriate marketing communication strategy for a film based on the marketing mix and communication mix strategy. Promotion is considered to be the most important sector in film where it is also determined as the first stage to introduce the new release f...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57986 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |