DEVELOPING INSTAGRAM MARKETING COMMUNICATION STRATEGY: CASE STUDY OF MODEST FASHION COMPANY MONJELA INDONESIA
The modest fashion industry is a rapidly growing business sector globally, especially in Indonesia as the most prominent Muslim majority country, with around 268,1 million in 2019 (BPS, 2020) population, the modest fashion market size is constantly growing. Established in 2015, Monjela is a modest f...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/58569 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |