DEVELOPING INSTAGRAM MARKETING COMMUNICATION STRATEGY: CASE STUDY OF MODEST FASHION COMPANY MONJELA INDONESIA

DEVELOPING INSTAGRAM MARKETING COMMUNICATION STRATEGY: CASE STUDY OF MODEST FASHION COMPANY MONJELA INDONESIA

The modest fashion industry is a rapidly growing business sector globally, especially in Indonesia as the most prominent Muslim majority country, with around 268,1 million in 2019 (BPS, 2020) population, the modest fashion market size is constantly growing. Established in 2015, Monjela is a modest f...

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Bibliographic Details
Main Author:	Najla Raihanandhifa, Sytra
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/58569
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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