BUSINESS STRATEGY FOR A STARTUP TO INCREASE PROFITABILITY AND GAIN COMPETITIVE ADVANTAGE IN THE RETAIL INDUSTRY: CASE OF PT TOKO CERDAS
Indonesia is one of the most attractive markets for retail industry with its population and economy development. There are more than 60% of retail transactions conducted through small scale retailers. However, this market is underserved and has operate in conventional way over the years. PT Toko Cer...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61101 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |