MARKETING OF CASHFLOW MANAGER SERVICE (CERITAUANG) IN DIGITAL BANKING INDUSTRY: CASE STUDY OF BANK POWER
In keeping up with the competition with the fintechs and conventional banking, Smart as a digital banking decided to follow the wave of innovation by launching new services that re-invent the way people do banking, by launching not only banking product but also supporting features like cashflow mana...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62253 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |