MARKETING COMMUNICATION STRATEGY AND TACTIC IN PT ULTRAJAYA MILK INDUSTRY Tbk. FOR EDUCATE ABOUT NUTRIENT CONTENT IN ULTRA MILK
Abstract : <br /> <br /> <br /> <br /> <br /> Nowadays, Indonesian milk market is very potential because Indonesia is the four largest population country in the world. As a market leader in fresh milk category with 49.7% market share, PT Ultrajaya wants to take t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/6301 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |