PROPOSED EMOTIONAL BRANDING STRATEGY TO INCREASE CUSTOMER LOYALTY THE CASE OF SABAGYA FASHION BRAND

• المؤلف الرئيسي: Aliya Raina, Raden
• التنسيق: Theses
• اللغة: Indonesia
• الموضوعات: Manajemen umum
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/63670

In today's marketing world, brands are the most important thing in building a business. A brand can be conceptualized as an identity for goods or services. The presence of a brand must be supported by processes that can make the brand have an existence in the market, the process is called br...