PROPOSED IMPROVEMENT OF INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF HALOFRESH
Indonesia’s fresh produce industry holds great potential as rising middle class combined with demographical bonus are allowing more Indonesians to diversify their dietary sources with growing varieties of fresh produces as well as processed agricultural produces (Boer, 2017). HALOfresh entered In...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63892 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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