PROPOSED IMPROVEMENT OF INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF HALOFRESH

Indonesia’s fresh produce industry holds great potential as rising middle class combined with demographical bonus are allowing more Indonesians to diversify their dietary sources with growing varieties of fresh produces as well as processed agricultural produces (Boer, 2017). HALOfresh entered In...

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Bibliographic Details
Main Author:	Indra Putra, Armanda
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/63892
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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