THE APPLICATION OF THEORY OF PLANNED BEHAVIOR ON PREDICTING CONSUMERS USAGE BEHAVIOR TOWARDS STAINLESS STRAWS PRODUCT IN INDONESIA
More than ninety-three million plastic straws are estimated used daily by Indonesians. Its disposable nature and difficult to decompose, make plastic straws dangerous for the environment. In recent years, one of the efforts to reduce the use of plastic straws is by using stainless straws as the alte...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64489 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |