THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) APPLICATION IN ANALYZING KEY FACTORS TOWARDS INTENTION TO USE LINKAJA SERVICES
E-wallet has the potential to replace the role of cash payments in doing transactions and Telkomsel has decided to transform a mobile application-based e-wallet called LinkAja. Currently, LinkAja is yet to be able to go after major e-wallet applications in Indonesia which are Gopay, OVO, and DANA. T...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64604 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | E-wallet has the potential to replace the role of cash payments in doing transactions and Telkomsel has decided to transform a mobile application-based e-wallet called LinkAja. Currently, LinkAja is yet to be able to go after major e-wallet applications in Indonesia which are Gopay, OVO, and DANA. The paper aims to find the cause behind the lead down in terms of services given. The research uses modified Unified Theory of Acceptance and Use of Technology (UTAUT) and Partial Least Square (PLS) Structural Equation Modelling (SEM) to analyze the data of 430 respondents living in Indonesia in their 15 – 28 years old. The questionnaires are collected online. The findings from this study reveal that effort expectancy, performance expectancy, facilitating conditions, and social influence have a significant relationship with intention to use LinkAja and on the other hand, effort expectancy also has a significant relationship with performance expectancy. This research helps Telkomsel as the company that created LinkAja to have a better understanding of the important factors that affect the use of LinkAja services. |
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