THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) APPLICATION IN ANALYZING KEY FACTORS TOWARDS INTENTION TO USE LINKAJA SERVICES

E-wallet has the potential to replace the role of cash payments in doing transactions and Telkomsel has decided to transform a mobile application-based e-wallet called LinkAja. Currently, LinkAja is yet to be able to go after major e-wallet applications in Indonesia which are Gopay, OVO, and DANA. T...

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Bibliographic Details
Main Author: Vania Bretianty, Yolanda
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64604
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:64604
spelling id-itb.:646042022-05-30T10:46:20Z THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) APPLICATION IN ANALYZING KEY FACTORS TOWARDS INTENTION TO USE LINKAJA SERVICES Vania Bretianty, Yolanda Indonesia Final Project E-wallet; LinkAja; SEM-PLS; Service; UTAUT; INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/64604 E-wallet has the potential to replace the role of cash payments in doing transactions and Telkomsel has decided to transform a mobile application-based e-wallet called LinkAja. Currently, LinkAja is yet to be able to go after major e-wallet applications in Indonesia which are Gopay, OVO, and DANA. The paper aims to find the cause behind the lead down in terms of services given. The research uses modified Unified Theory of Acceptance and Use of Technology (UTAUT) and Partial Least Square (PLS) Structural Equation Modelling (SEM) to analyze the data of 430 respondents living in Indonesia in their 15 – 28 years old. The questionnaires are collected online. The findings from this study reveal that effort expectancy, performance expectancy, facilitating conditions, and social influence have a significant relationship with intention to use LinkAja and on the other hand, effort expectancy also has a significant relationship with performance expectancy. This research helps Telkomsel as the company that created LinkAja to have a better understanding of the important factors that affect the use of LinkAja services. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description E-wallet has the potential to replace the role of cash payments in doing transactions and Telkomsel has decided to transform a mobile application-based e-wallet called LinkAja. Currently, LinkAja is yet to be able to go after major e-wallet applications in Indonesia which are Gopay, OVO, and DANA. The paper aims to find the cause behind the lead down in terms of services given. The research uses modified Unified Theory of Acceptance and Use of Technology (UTAUT) and Partial Least Square (PLS) Structural Equation Modelling (SEM) to analyze the data of 430 respondents living in Indonesia in their 15 – 28 years old. The questionnaires are collected online. The findings from this study reveal that effort expectancy, performance expectancy, facilitating conditions, and social influence have a significant relationship with intention to use LinkAja and on the other hand, effort expectancy also has a significant relationship with performance expectancy. This research helps Telkomsel as the company that created LinkAja to have a better understanding of the important factors that affect the use of LinkAja services.
format Final Project
author Vania Bretianty, Yolanda
spellingShingle Vania Bretianty, Yolanda
THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) APPLICATION IN ANALYZING KEY FACTORS TOWARDS INTENTION TO USE LINKAJA SERVICES
author_facet Vania Bretianty, Yolanda
author_sort Vania Bretianty, Yolanda
title THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) APPLICATION IN ANALYZING KEY FACTORS TOWARDS INTENTION TO USE LINKAJA SERVICES
title_short THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) APPLICATION IN ANALYZING KEY FACTORS TOWARDS INTENTION TO USE LINKAJA SERVICES
title_full THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) APPLICATION IN ANALYZING KEY FACTORS TOWARDS INTENTION TO USE LINKAJA SERVICES
title_fullStr THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) APPLICATION IN ANALYZING KEY FACTORS TOWARDS INTENTION TO USE LINKAJA SERVICES
title_full_unstemmed THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) APPLICATION IN ANALYZING KEY FACTORS TOWARDS INTENTION TO USE LINKAJA SERVICES
title_sort unified theory of acceptance and use of technology (utaut) application in analyzing key factors towards intention to use linkaja services
url https://digilib.itb.ac.id/gdl/view/64604
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