PROPOSED MARKETING STRATEGY TO OVERCOME MARKET UNCERTAINTY FOR ASIA PULP AND PAPER (APP) SINAR MAS
The paper industry has faced pressures from the digitalization process and climate change over the past five years. Currently, the war in Europe is adding to the pressure. Companies from the paper industry, such as Asia Pulp Paper (APP) Sinar Mas, must review their business strategies in facing this...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65640 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |