CUSTOMER ENGAGEMENT MODEL DEVELOPMENT USING MOBILE PAYMENT APPLICATIONS
Technological developments provide major changes to the behavior of users. Mobile payment is one example of technological developments in the financial sector that makes it easy for users to transact via their cell phones. Currently, m- payment services are growing, which is indicated by the incr...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66052 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
