The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement

• Main Authors: Sri Hartini, -, Masmira Kurniawati, -, Jovi Sulistiawan, -, Muhammad Ihwanudin, -
• Format: Article PeerReviewed
• Language: English; Indonesian; English; English
• Published: Vilnius University Press 2022
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF Commerce; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/117080/1/SriHartini_Artikel-T2_The-Relationship-Between.pdf; https://repository.unair.ac.id/117080/6/SriHartini_PeerReviewT2.pdf; https://repository.unair.ac.id/117080/5/SriHartini_Similarity-T2_The-Relationship-Between.pdf; https://repository.unair.ac.id/117080/4/SriHartini_korespondensiT2.pdf; https://repository.unair.ac.id/117080/; https://www.journals.vu.lt/omee/article/view/24870
• Institution: Universitas Airlangga

White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE). This research explains that customer value is an antecedent of CE. However, some studies discuss t...