The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement

White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE). This research explains that customer value is an antecedent of CE. However, some studies discuss t...

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Bibliographic Details
Main Authors: Sri Hartini, -, Masmira Kurniawati, -, Jovi Sulistiawan, -, Muhammad Ihwanudin, -
Format: Article PeerReviewed
Language:English
Indonesian
English
English
Published: Vilnius University Press 2022
Subjects:
Online Access:https://repository.unair.ac.id/117080/1/SriHartini_Artikel-T2_The-Relationship-Between.pdf
https://repository.unair.ac.id/117080/6/SriHartini_PeerReviewT2.pdf
https://repository.unair.ac.id/117080/5/SriHartini_Similarity-T2_The-Relationship-Between.pdf
https://repository.unair.ac.id/117080/4/SriHartini_korespondensiT2.pdf
https://repository.unair.ac.id/117080/
https://www.journals.vu.lt/omee/article/view/24870
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Institution: Universitas Airlangga
Language: English
Indonesian
English
English

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