The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement
White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE). This research explains that customer value is an antecedent of CE. However, some studies discuss t...
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| Main Authors: | , , , |
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| Format: | Article PeerReviewed |
| Language: | English Indonesian English English |
| Published: |
Vilnius University Press
2022
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| Subjects: | |
| Online Access: | https://repository.unair.ac.id/117080/1/SriHartini_Artikel-T2_The-Relationship-Between.pdf https://repository.unair.ac.id/117080/6/SriHartini_PeerReviewT2.pdf https://repository.unair.ac.id/117080/5/SriHartini_Similarity-T2_The-Relationship-Between.pdf https://repository.unair.ac.id/117080/4/SriHartini_korespondensiT2.pdf https://repository.unair.ac.id/117080/ https://www.journals.vu.lt/omee/article/view/24870 |
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| Institution: | Universitas Airlangga |
| Language: | English Indonesian English English |