From Practice to Theory: White Ocean Strategy of Creative Industry in East Java Indonesia

• Main Authors: Sri Hartini, -, Jovi Sulistiawan, -, Masmira Kurniawati, -, Muhammad Ihwanudin, -
• Format: Article PeerReviewed
• Language: English; English
• Published: Eyup Artvinli, Institute of Education in Eskisehir Osmangazi University 2021
• Subjects: H Social Sciences; HD Industries. Land use. Labor; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF Commerce; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/118551/1/T202_MamiraK_Artikel_From-Practice-to.pdf; https://repository.unair.ac.id/118551/2/T202_MasmiraK_Similarity_From-Practice-to.pdf; https://repository.unair.ac.id/118551/; https://rigeo.org/submit-a-menuscript/index.php/submission/article/view/1346; https://doi.org/10.48047/rigeo.11.05.303
• Institution: Universitas Airlangga

This study focuses on implementing the white ocean strategy in the creative industries. The discussion included identifying business activity types, antecedents, and the consequences of implementing the white ocean strategy—data collection through in-depth interviews with 48 key informants, includin...