THE INFLUENCE OF K-POP GROUP âTREASUREâ AS BRAND AMBASSADOR OF RUANGGURU ON CONSUMER PURCHASE DECISIONS
Business competition has gotten increasingly tough with a huge number of students in Indonesia, as well as the trend of online learning during the outbreak, there is surely a chance for education companies to develop their product market. Ruangguru, an educational startup company, chose TREASURE as...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66683 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |