THE INFLUENCE OF K-POP GROUP âTREASUREâ AS BRAND AMBASSADOR OF RUANGGURU ON CONSUMER PURCHASE DECISIONS

Business competition has gotten increasingly tough with a huge number of students in Indonesia, as well as the trend of online learning during the outbreak, there is surely a chance for education companies to develop their product market. Ruangguru, an educational startup company, chose TREASURE as...

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Bibliographic Details
Main Author:	Sadera, Gia
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/66683
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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