THE EFFECT OF SHORT-FORM VIDEOS IN SOCIAL MEDIA AMONG GENERATION Z IN THEIR CONSUMPTION TOWARDS LIVE SPORTS TV BROADCASTING
Short-form videos has already become mostly been applied in various social media platforms. A short-form video is a format that can be up to 3 minutes in length. It is an effective and engaging way for businesses to reach audiences. Such form also has attracted the Generation Z the most. Some kinds...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68134 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |