TRANSFORMATION OF BEAUTY INDUSTRY: HOW INCLUSIVE MARKETING COMMUNICATION ESCALATE CUSTOMERâS EXPECTATION TOWARDS INDONESIAN BEAUTY BRANDS
As an archipelagic country with a huge number of populations, Indonesia is blessed with ethnic and cultural diversity. Nevertheless, issues related to inclusivity still lingers around the society, specifically the issue of beauty standards which resulting in the failure to represent Indonesian diver...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68156 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!