TRANSFORMATION OF BEAUTY INDUSTRY: HOW INCLUSIVE MARKETING COMMUNICATION ESCALATE CUSTOMER’S EXPECTATION TOWARDS INDONESIAN BEAUTY BRANDS

TRANSFORMATION OF BEAUTY INDUSTRY: HOW INCLUSIVE MARKETING COMMUNICATION ESCALATE CUSTOMER’S EXPECTATION TOWARDS INDONESIAN BEAUTY BRANDS

As an archipelagic country with a huge number of populations, Indonesia is blessed with ethnic and cultural diversity. Nevertheless, issues related to inclusivity still lingers around the society, specifically the issue of beauty standards which resulting in the failure to represent Indonesian diver...

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Bibliographic Details
Main Author: Nadhirahastri, Nizzah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68156
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Institution: Institut Teknologi Bandung
Language: Indonesia

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