CROSS-SELLING STRATEGY FOR FINANCIAL TECHNOLOGY SERVICES. CASE STUDY: GOPAY, GOSURE, AND GOINVESTASI
Digital financial products have become more booming, thanks to the COVID-19 pandemic that forces people to adapt to digitization. This shifting marked the essential step for Indonesia to achieve financial inclusion and aligned with GoTo Financial strategy to upscale its business by cross-selling GoP...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68240 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |