PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE AWARENESS OF INDONESIA’S MOSLEM FASHION BRAND : A CASE STUDY OF ELEMWE

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE AWARENESS OF INDONESIA’S MOSLEM FASHION BRAND : A CASE STUDY OF ELEMWE

Rapid and dynamic changes in trends have changed people's priorities in buying creative economy products. Fashion is one of the leading sectors that is relied on for the development of the creative economy in Indonesia. Elemwe is one of the Muslim fashion brands that still has a low level of br...

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Bibliographic Details
Main Author: Khoridatul Hanniyah, Syafira
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68326
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/68326

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