PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE AWARENESS OF INDONESIAâS MOSLEM FASHION BRAND : A CASE STUDY OF ELEMWE
Rapid and dynamic changes in trends have changed people's priorities in buying creative economy products. Fashion is one of the leading sectors that is relied on for the development of the creative economy in Indonesia. Elemwe is one of the Muslim fashion brands that still has a low level of br...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68326 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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