PROPOSED MARKETING STRATEGY USING 5AâS FRAMEWORK TO ENHANCE BRAND AWARENESS OF LUMMOSHOP
LummoSHOP is a SaaS startup company designed as a direct-to-consumer (D2C) enabler e-commerce builder application that was launched in October 2020. With LummoSHOP's D2C approach, MSMEs can take advantage of technology solutions without third party intervention. As a new brand, especially a sta...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68329 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |