PROPOSED MARKETING STRATEGY USING 5AâS FRAMEWORK TO ENHANCE BRAND AWARENESS OF LUMMOSHOP

LummoSHOP is a SaaS startup company designed as a direct-to-consumer (D2C) enabler e-commerce builder application that was launched in October 2020. With LummoSHOP's D2C approach, MSMEs can take advantage of technology solutions without third party intervention. As a new brand, especially a sta...

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Bibliographic Details
Main Author:	Avicenny
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/68329
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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