PROPOSED MARKETING STRATEGY FOR FASHION AND ACCESSORIES BRAND TO INCREASE BRAND AWARENESS AND SALES PERFORMANCE (CASE STUDY: CARBON IS LYFE)
Currently, the world of fashion and accessories is growing rapidly. This development is also supported by the existence of digital platforms that are used to carry out product promotion and marketing. The development of this fashion business is an opportunity for Carbon is Lyfe, a local men's f...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70802 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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